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The
ISS Department of CA BOCES and New York REAL, along with St.
Bonaventure SIFE and the Community Blood Bank have partnered
together this year to announce the 3rd Annual
Integrated Marketing/Communications Plan Competition for
high school students.
In the fall of
2007, schools will research what makes a blood drive
successful; what makes a community event successful; why do
people donate blood or not donate blood; what age groups are
most likely to donate blood; and what advertisements work
for a blood drive?
Through surveys, interviews,
focus groups and secondary research, students will begin
brainstorming what they believe it would take to make a
blood drive successful.
Schools will produce
advertisements, including a radio spot, television
commercial, print ad and non-traditional advertisements.
Students will be exposed to
event planning, advertising and promotions, in addition to
research.
In spring of 2008,
blood drives will be scheduled the first half of the
semester and hosted by each school, applying the marketing
research they did in the fall.
Each school will place their
ads, and complete their promotions at the beginning of the
semester.
After learning what works and
what doesn’t by actually hosting the events, students will
reevaluate their marketing and advertising plans.
They will then come up with
an improved plan for the next blood drive, held the
following year.
The end product
will be a “plansbook,” outlining their marketing research
and creative plan.
They will present their work
in April at the final competition where they will be
competing against other schools that commit to the
competition.
Click here for more
details.
Click here to see how this project helps meet NYS Education
Standards
Schools potentially participating in
2007/2008 from
Cattaraugus and Allegany counties will include:
Allegany-Limestone
Central School
Andover
Central School
Belfast
Central School
Bolivar-Richburg
Central School
Cattaraugus-Little
Valley Central
Cuba-Rushford
Central SchoolEllicottville
Central School
Fillmore
Central School
Franklinville
Central School
Friendship
Central School
Genesee
Valley Central School
Hinsdale
Central School
Olean
City Schools
Pioneer
Central School
Portville
Central School
Randolph
Academy
Randolph
Central School
Salamanca
Central School
Scio
Central School
Wellsville
Central School
West
Valley Central School
Whitesville Central School
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