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The
ISS Department of CA BOCES and New York REAL, along with
St. Bonaventure SIFE and the Community Blood Bank have
partnered together this year to announce the 3rd
Annual Integrated Marketing/Communications Plan
Competition for high school students.
In the fall of
2007, schools will research what makes a blood drive
successful; what makes a community event successful; why
do people donate blood or not donate blood; what age
groups are most likely to donate blood; and what
advertisements work for a blood drive?
Through surveys,
interviews, focus groups and secondary research,
students will begin brainstorming what they believe it
would take to make a blood drive successful.
Schools will produce
advertisements, including a radio spot, television
commercial, print ad and non-traditional advertisements.
Students will be exposed
to event planning, advertising and promotions, in
addition to research.
In spring of
2008, blood drives will be scheduled the first half of
the semester and hosted by each school, applying the
marketing research they did in the fall.
Each school will place
their ads, and complete their promotions at the
beginning of the semester.
After learning what works
and what doesn’t by actually hosting the events,
students will reevaluate their marketing and advertising
plans.
They will then come up
with an improved plan for the next blood drive, held the
following year.
The end
product will be a “plansbook,” outlining their marketing
research and creative plan.
They will present their
work in April at the final competition where they will
be competing against other schools that commit to the
competition.
Click here for more
details.
Click here to see how this project helps meet NYS
Education Standards
Schools potentially participating in
2007/2008 from
Cattaraugus and Allegany counties will include:
Allegany-Limestone
Central School
Andover
Central School
Belfast
Central School
Bolivar-Richburg
Central School
Cattaraugus-Little
Valley Central
Cuba-Rushford
Central SchoolEllicottville
Central School
Fillmore
Central School
Franklinville
Central School
Friendship
Central School
Genesee
Valley Central School
Hinsdale
Central School
Olean
City Schools
Pioneer
Central School
Portville
Central School
Randolph
Academy
Randolph
Central School
Salamanca
Central School
Scio
Central School
Wellsville
Central School
West
Valley Central School
Whitesville Central School
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